Why I decided to re-brand my blog.

***This post contains affiliate links. This simply means that if you click on a link and purchase, I make a small commission. This doesn’t cost you extra as the consumer. Any commissions made are used for blogging expenses***

Hey hey sweetie pies! I know it has been a while and maybe even a surprise to some. First off, welcome to So Stormie!!!! This blog is a continuation of my former blog, So Fabulously Sweet, just under a new name and direction. The direction of this blog is different from my former blog because…. well let me explain.

For those who may be new to the party, (welcome, grab a drink and have a seat!) I started my first blog the summer of 2014. I was a recent graduate looking for a creative outlet and my blog filled that void. At that time, I knew so little. I knew so little about blogging, about my life or myself. Within a year of blogging, I moved here to Houston and was quickly introduced to the blogging community here. This was quite the surprise because back home there was no such thing. Blogging was something that started off as a creative hobby. Upon meeting bloggers out here, I learned that there were bloggers gaining major popularity and making money! I was definitely intrigued!

I felt like I was getting the hang of the whole blogging thing. I was posting pretty consistently and my traffic was steadily increasing. Within the past 6 months to a year, I started losing interest in writing. Blogging started to feel more like a job- another thing to complete on my to do list. The passion kind of left and I couldn’t put my finger on why. Being the creative perfectionist that I am, I had to figure out why.

After taking a much needed break and detoxing, I realized that part of my problem was that I was trying to perpetuate a brand that was no longer me. I was trying to fit myself into this image that I had created but was no longer me or true to my story. I think at the time when I created my blog, I never had the intent to make it a personal blog per se. However, as the years passed, I realized that was the direction that my blog was headed. I was evolving, growing and changing but my blog or personal brand was not. I needed to create a space that didn’t confine me to one thing. Also the hard reality was nothing is that fabulous or sweet about my life. My life is just like everyone else’s – it’s a mix of both good and bad. You know the ying and the yang. So Fabulously Sweet didn’t demonstrate that, in my opinion. It no longer represented me or the direction of my life.

My blog needed to be something that was easily recognizable and didn’t confine me. I decided to change the name to So Stormie for a number of reasons. For one, I wanted to include my name in the blog name so that it would be easy to recognize. Also, I didn’t want to change the name to something completely different because I was getting known for being “So Fabulously Sweet”. I decided to keep the “so” part and it just fit! Plus I feel like my blog will be So Stormie. The things that I am most passionate about, sharing my stories and inspiring you guys in a way that only I know how – this is what my brand is all about. I want to share my journey with you all and to be as honest and raw – So Stormie. I look forward to creating so much more content. I look forward to growing as a blogger and creator. I look forward to increasing my territory. Most importantly, I am excited about bringing you all along!

I finally feel like this blog is truly who I am and showcases my personality. I am proud of making this jump finally! (I debated for months before finally taking the plunge!) I battled with those negative voices in my head filing me with self doubt and insecurities. However, I knew that I wouldn’t be completely happy until I made the switch. I am re-igniting all of my passions this year and blogging is at the top of that list. I have grown so much since I first started blogging. I am not the same woman today as I was back then. I have been through a lot – a lot within the past 2 years in particular that have changed me and caused me to grow. Dealing with anxiety, depression, death, changes in my body and more has forced me to look deep within myself to find my strength. I have been on this journey to find my voice again and as a result, I had to finally address things from my childhood as well as my own toxic behaviors. I realized that in order to get to a point where I can share my beautiful truth on here, I had to face the ugly stuff. Once I started doing that, I started healing. It is a daily ongoing battle but I am grateful for my progress thus far.

Outfit Details:

Dress: https://tbbyalicia.com/products/you-better-work-britney-dress

Similar Jacket: https://shopstyle.it/l/ZlfP

Similar Shoes: https://shopstyle.it/l/Zlgz

Similar Earrings: https://shopstyle.it/l/Zlgd

I am so excited to see what this new journey brings me! I am beyond excited and eager to create more content for you all! Such as these photos courtesy of Berry Forest Productions, a local photographer who is not only super sweet but super talented! Clothes are courtesy of Thinking Boutique, styled by Alicia Elatassi. (I linked this exact dress!) What do you sweetie pies think? Be prepared to see a lot more from me in the future. I hope you subscribe to my blog to stay up to date!

XO, Stormie

“No person has the right to rain on your dreams.” ~ Marian Wright Edelman

3 thoughts on “Why I decided to re-brand my blog.

  1. Pingback: Feeling Festive

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